Luxury real estate and Million Euro Listings flourish in 2021

Even in the midst of a global pandemic, the sale of luxury properties has been rising all around the world. During this difficult period investors and affluent buyers have been focusing on property and asset-based investments, such as real estate.

Throughout Europe, consistent and sustainable growth of around (3%) is the outlook for cities such as Berlin, Paris and Madrid. The cities mentioned all have regeneration projects planned in the coming decade which will upgrade stock and improve accessibility.

Who is buying European luxury real estate?

With the growing number of high-net-worth individuals (HNWIs) in Europe, it is hardly surprising we see an increase in luxury real estate purchases has been recorded. As seen in Figure 2 below, the results show that despite the large numbers of international HNWIs purchasing property throughout Europe, the major investors on the European luxury real estate are Western Europeans, followed by Russians. 

A growth of 25-30% in the number of UHNWIs in Germany is forecasted over the next 5 years. In the UK, the growth forecast is lower at 20-25% over the same 5 years. We predict that this that the number of German luxury real estate buyers will also grow significantly in the next 5 years.

Among the Western Europeans, as seen in Figure 3 below, UK nationals are topping the list of luxury real estate buyers (38%), followed by the German and Belgian nationals (15% each).

While British nationals are the main players on the European luxury property market, Germany holds the highest number of ultra-high-net-wealth individuals (UHNWIs) in the world—individuals with at least $30M in private assets. 

Growing with Million Euro Listings

There was a time, not long too ago when all agents advertised themselves the same ways. Then, the market landscape changed. The internet and property portals became a big part of the sales process – for both buyers and agents. Then the pandemic hit and a whole new set of factors began to influence the market. Today’s landscape is comprised of buyers who want to deal with one agent or portal, one which can help them, no matter what they are looking for or where in Europe the property may be located. Million Euro Listings recognised this and in the late summer of 2020 our portal went live.

Million Euro Listings (MEL) is becoming a unique portal for the international exposure of luxury listings.  There is no doubt that the luxury market is thriving. MEL is playing an important role in publishing our agents’ luxury properties across the world.

Our Network of agents include Whitefield, Nvoga Marbella Reality, Norma Frank homes, Sunworld Estates, Nordica Real Estate, Ana Cuesta, Luxury World Properties, Waratah, March Realty, Luxury Property Turkey, Fine & Country, Imperial Properties, WASA real estate, Supreme Properties, Found Valencia, Exclusive Algarve Villas, Key Real Estate, Romolini to name just a few of many. 

Our list of partners and collaborators is also expanding. We are proud to be working alongside Blevins Franks, Viva Costa International, Billions Luxury Portal and London Property Times amongst others. 

Why do investors buy European luxury real estate?

Investors buy luxury property in Europe for two main reasons:

1) For leisure purposes – owning a holiday home that they can use during their free time and to earn an income.

2)While the leading motivation is purchasing a holiday or second home, buying for investment—including both rental income and capital gains is almost equally as strong

According to Sotheby’s International Realty Affiliates, much more luxury property buyers prefer residential property in central areas or cities rather than the suburbs: 31% prefer properties within the city , while 18% chose to buy outside the city. The trend of buying apartments is also supported by Luxury Portfolio International report data: 38% of the respondents choose to be outside of city limits, while 59% chose to buy within.

The top 3 most popular European countries for luxury real estate investment are Spain (27%), Great Britain (23%), Italy (19%). These indicators correlate with the results of a similar survey conducted by Knight Frank.

The Million Euro Listings Team will help you get started with your listings.

Email info@millioneurolistings for more info

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